A 12-session athlete development experience ideal for student-athletes ready to build structure, brand clarity, and next-step direction. The ATJ Kickstarter Experience gives individual student-athletes guided support as they move through ATJ Academy and complete their own ATJ Kickstarter.
Through the experience, athletes receive access to the ATJ Academy curriculum while working through the Prepare. Plan. Position. framework with direct guidance, feedback, and support. You do not need to have everything figured out before you begin. The experience is designed to help you understand where you are, identify what needs to improve, and build a plan you can follow.

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Athletes will participate in hands-on workshops focused on personal branding, NIL education, social media presence, mindset development, and long-term athlete growth while actively building the same real tools we provide for our clients.
Sessions will be held at designated in-person or virtual locations (shared upon enrollment), along with structured digital assignments and communication through the Google Workspace platform.
No. The Kickstarter Experience is a build-based workshop where athletes actively work on their own branding, strategy, and development throughout the program rather than simply listening to presentations or lectures.
ATJ offers flexible payment options. To secure a spot, a $200 deposit is required towards the full $800 program investment. Eligible athletes may also receive scholarships for partial or full tuition coverage.
Once you complete the waitlist, a representative will contact you about next steps.
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